Whether you own a shop in a shopping district or provide hairdressing services or digital marketing services, any small business needs a website. Today, prosper clients use search engines on their phones and computers to find and buy the goods or services they need. About 87% of consumers favor making a purchase online to save time and money. And it’s not just about online shopping. The Internet is also used by potential buyers who prefer to shop directly in stores but use online tools to get details on the items on their wish lists. So if your agency don’t appear in searches, you may never be found.
There are two main categories of commercial websites. The first type – presentation sites – tell your prosper clients about the local business you’re running, and e-commerce platforms engaging in a trade. These 2 cases require you to pay special attention to local website design.
Presentation websites introduce to the world who you are and what you do. Company’s website should have an attractive home page, an easy-to-use search function, describe and present from the best side the goods or services your business offers, and provide company’s basic information, as well as FAQs and contact info. If possible, create a customer support section to help your users solve problems or find specialists who can help them. Your contact form can be a valuable tool for gathering customer information and signing people up for your mailing list. When customers reach out to you, be sure to capture their contact details.
Even if your website does not have an e-commerce platform, the main goal should still be to promote your local business. Something has to motivate people to take action. State your offer clear, containing a call to action. Add testimonials or reviews from happy customers. Everything should be aimed at achieving one simple goal: to make it as easy as possible to use your business. Ease of use is equal to ease of conversion.
Choosing design and user interface
Design can seem like a real challenge when deciding on a website structure. But you don’t need to be a professional web designer or know how to code websites to create one. You can always contact competent people to perform this task on the highest level and enjoy the results. Also, various apps, like Adobe Express, are designed to help individuals with no design or coding skills create a functional drag-and-drop website without any problems. However, keep in mind that there are many nuances you may be unaware of that influence the website design’s effectiveness and attract people. Therefore, it is always a good idea to consult a specialist for some pieces of advice.
Brand identity should be kept in mind when designing a website, but the main task remains to create a user-friendly interface. As more and more people use mobile devices to browse the web, designing user interfaces for these devices will come in handy. Try to imagine how users see the top-level pages when they open your site on the phone for the first time. Make your site intuitive for these users.
